Managing the cost and performance of content delivery is becoming ever more important—and more complicated—as operators contend with distributing their own premium content while simultaneously supporting the growth of popular over-the-top services like Netflix and Hulu.
Hence, it’s no surprise that the combination of operator CDN technology and transparent caching has received particular attention lately. For example, EdgeCast and PeerApp teamed up in September to combine EdgeCast’s licensed CDN software with PeerApp’s transparent caching platform. Alcatel-Lucent and Blue Coat Systems also consummated a global reseller agreement to jointly market their respective CDN and transparent caching platforms to network operators.
The goal in both these cases was a worthy one, i.e., to let operators cache all content – managed and unmanaged – that is carried across their networks. Unfortunately, both approaches are based on discrete platforms, leaving network operators with higher capital expenses while fending for themselves in areas such as operations, management and reporting integration.
This week, however, Verivue addressed this integration dilemma with the first and only solution that offers both carrier CDN and transparent caching in a single, unified platform. The true integration of these two functions helps streamline network operations while reducing deployment cost. Now intelligent caches deployed strategically throughout the CDN network can serve dual-purpose as a transparent cache, reducing the network infrastructure and bandwidth costs associated with ‘over the top’ (OTT) content.
By adding transparent caching as a software feature atop the OneVantage Content Delivery Solution rather than as discrete infrastructure, Verivue addresses both managed and unmanaged content across a single set of devices. Best of all, the entire platform is software-based, harnessing the advantages of industry-standard server and storage components while providing a more flexible alternative to proprietary server appliances offered by many of our competitors.
With online video showing no sign of slowing down, operators continue to seek innovative ways to optimize revenue while reducing cost. Verivue’s holistic approach to content delivery solves both problems together, allowing operators to develop a comprehensive content distribution strategy rather than an assortment of costly, discrete solutions.
