Mobile wireless communications and the Internet have brought dramatic changes to the way people communicate, stay informed and enjoy entertainment. These previously separate forces have now merged to enable the Mobile Web. Today, mobile access to the Internet exceeds desktop computer-based access, a trend that will continue to accelerate with the proliferation of smartphones and tablet computers.
Users have a certain expectation for their Internet experience which they expect to be met by the mobile wireless environment. In response, mobile operators have been deploying 3G (third generation) technologies to enable faster data-transmission speeds and will continue to evolve their networks to 4G (fourth generation) using new Long Term Evolution (LTE) and WiMax technologies. These technologies promise unprecedented download speeds, further driving demand for multimedia services.
Even with these advances in technology, wireless networks will be driven to capacity as mobile subscribers consume all available bandwidth with multimedia traffic. In fact, industry experts expect mobile data traffic to double every year through 2014, with video representing almost 66% of total consumption. To meet this demand in both 3G and 4G environments, mobile network operators must find ways to improve the utilization and performance of their existing and future wireless network resources.
Verivue's OneVantage Content Delivery Solution can help. When embedded into the mobile network, access to popular content is moved closer to the subscriber, improving utilization of existing network resources while providing providing the mobile customer a superior quality of experience. The Verivue OneVantage Content Delivery Solution optimizes the usage of sparse wireless link resources by dynamically adjusting content delivery in accordance with currently available resources.